Senior Management
- Marketing Attribution's CEO and CFO Ross-boy and Cindi Link founded Marketing Analytics Inc. in 1991
- After Marketing Analytics was acquired by Nielsen in 2011, Ross led Nielsen’s global marketing mix business and emerging MTA business
- Our team includes some of the best analytics talent from Marketing Analytics and Nielsen’s Marketing ROI group and has decades of experience in marketing measurement
Experience and Expertise
- We’ve developed marketing mix and/or attribution models for a wide variety of verticals, including consumer packaged goods, retail, e-commerce, financial services, insurance, automotive, hotels, restaurants,technology, telecom, music, apparel, health and beauty, and museums
- Our methodology has been published in textbooks and taught in leading universities
Leading the Industry
- First automated marketing mix modeling system (Coefficient Generator®)
- First Bayesian marketing mix model
- First published solution to aggregation bias in marketing mix models (Store Group model)
- First automated marketing mix tracking dashboard in partnership with Information Resources Inc. (Drivers on Demand™)
- First to incorporate effective frequency in marketing mix response curves ( Methods and apparatus to incorporate saturation effects into marketing mix models )
- First sign-corrected empirical Bayesian model in the cloud
Meet Our Team
Ross Link
CEO
Cindi Link
CFO
Yue Xiao
SVP Analytics Development
Steve Hoffner
SVP Consulting Services
Joellen Kerger
SVP Product Management
Marysue Redmann
VP Human Resources
Molly Giese
VP Consulting Services
Liam Lundy
SVP Data Engineering
Jae Young Kwak
Lead Web Engineer
Raleigh Pearson
Senior Analytics Consultant
Andy Liu
Senior Analytics Consultant
Yunbin Peng
Analytics Consultant
Theo Noomah
Analytics Consultant
Xinyi Lin
Analytics Consultant