Marketing Mix Models
Understand your marketing ROI and how it drives business outcomes. Get insights and optimized media plans faster with automated updates.
Our innovative MTA-RCT model leverages randomized controlled trials to accurately measure ROI by individual digital campaign, even within walled gardens.
Our planning tools can be regularly refreshed to track performance against plan and identify factors that need attention to get back on track.
Customer Journey Analytics
The path from media consumption to purchase is not linear. Our network model understands that media drives sales both directly and indirectly by driving consumers to other content with additional information and additional messaging.
In-House Modeling Software
License our full software suite and let your in-house analytics team leverage the power and automation of our tools. We provide full training, coaching, and on-going support to maximize your team's efficiency.