We built three tools to measure and optimize marketing effectiveness. Attribution Engine is a scalable, generalized modeling engine that runs either marketing mix or multi-touch attribution models. Drivers reports incremental sales and ROI from marketing campaigns and explains why sales are up or down. Planner forecasts the impact of future marketing plans and suggests changes to optimize your spending. We can provide Drivers and Planner fully loaded with results, updated monthly, on a turn-key basis. Or you can license Attribution Engine or any of our other tools for use in your internal measurement service. Or we can do it all for you on a consulting basis.