MARKETING MIX MODELS

Marketing Mix Models: How MMM works

How marketing mix modeling works

  • Step 1: Align sales with marketing
  • Step 2: Attribute sales to activities occurring when sales increased
  • Step 3: Decompose sales, explain change vs. year-ago, and calculate ROI

How marketing mix modeling works

  • Step 1: Align sales with marketing
  • Step 2: Attribute sales to activities occurring when sales increased
  • Step 3: Decompose sales, explain change vs. year-ago, and calculate ROI
Marketing Mix Models: How MMM works
MMM experienced leaders

Experienced leaders

We have deep expertise in marketing mix modeling, which we helped pioneer in the early 1990s.  This battle tested, proven methodology is used by most major marketers around the world to measure their marketing.

MMM experienced leaders

Experienced leaders

We have deep expertise in marketing mix modeling, which we helped pioneer in the early 1990s.  This battle tested, proven methodology is used by most major marketers around the world to measure their marketing.

World class analytics

World class analytics you can rely on

Our relentless pursuit of model accuracy and reliability has produced patents and industry advances in Bayesian modeling, data aggregation, frequency optimization, and more.

World class analytics you can rely on

Our relentless pursuit of model accuracy and reliability has produced patents and industry advances in Bayesian modeling, data aggregation, frequency optimization, and more.

World class analytics
Attribution Engine - Planner

Optimized marketing plans

Informed by best-in-class marketing mix models and grounded in reach and frequency-based response curves, Planner identifies spending shifts that better utilize your marketing dollars and drive more sales.  Our design team has a history of industry-leading marketing planning tools.  Cloud-based Planner is our fastest and most reliable simulation and optimization tool to date.

Attribution Engine - Planner

Optimized marketing plans

Informed by best-in-class marketing mix models and grounded in reach and frequency-based response curves, Planner identifies spending shifts that better utilize your marketing dollars and drive more sales.  Our design team has a history of industry-leading marketing planning tools.  Cloud-based Planner is our fastest and most reliable simulation and optimization tool to date.

Rapid, automated updates

As pioneers of automated analytics and “on-demand” models, our continuous tracking system can deliver quarterly, monthly, or weekly updated results in days not months.

MMM and MTA automted updates
MMM and MTA automted updates

Rapid, automated updates

As pioneers of automated analytics and “on-demand” models, our continuous tracking system can deliver quarterly updated results in days not months.

Marketing Mix Models global rollups

Global rollups

Built from the ground up for global marketers, our Attribution Engine can produce global rollups across both data-rich developed markets and data-poor developing ones.

Marketing Mix Models global rollups

Global rollups

Built from the ground up for global marketers, our Attribution Engine can produce global rollups across both data-rich developed markets and data-poor developing ones.

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