Senior management

  • Marketing Attribution’s CEO and CFO Ross (“-boy”) and Cindi Link founded Marketing Analytics Inc. in 1991
  • After Marketing Analytics was acquired by Nielsen in 2011, Ross led Nielsen’s global marketing mix and multi-touch-attribution businesses until he left Nielsen in 2016
  • Our team includes some of the best analytics talent from Marketing Analytics and Nielsen’s Marketing ROI group and has decades of experience in marketing measurement

Experience and expertise

  • We’ve developed marketing mix and/or attribution models for a wide variety of verticals, including consumer packaged goods, retail, financial services, insurance, automotive, hotels, restaurants, technology, telecom, music, apparel, health and beauty, and museums
  • Our methodology has been published in textbooks and taught in leading universities

Leading the industry

  • First automated marketing mix modeling system (Coefficient Generator®)
  • First Bayesian marketing mix model
  • First published solution to aggregation bias in marketing mix models (Store Group model)
  • First automated marketing mix tracking dashboard in partnership with Information Resources Inc. (Drivers on Demand™)
  • First to incorporate effective frequency in marketing mix responsive curves (2017 US Patent # US 20140278930A1)
  • First sign-corrected empirical Bayesian model in the cloud

Meet Our Team

Ross Link
Ross Link


Cindi Link


Yue Xiao
Yue Xiao

SVP Analytics Development

Steve Hoffner
Steve Hoffner

SVP Consulting Services

Joellen Kerger
Joellen Kerger

SVP Product Management

Adis Cesir
Adis Cesir

SVP Data Engineering

Marysue Redmann

VP Human Resources

Molly Giese

Senior Manager, Consulting Services

Liam Lundy

Lead Data Engineer

Jae Young Kwak

Software Engineer

Ying Guo
Ying Guo

Analytics Consultant